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Loyalty Marketing Analyst (Data Science)
Location:
Edina, MN
Description:
Our Commitment to You: Lunds & Byerlys is committed to taking care of the employees who take care of our customers. We are committed to creating work environments centered around the values of hospitality, teamwork, and opportunity. Lunds & Byerlys is committed to providing equal opportunities to all interested and qualified candidates. A little bit about us, we might be for you if you are looking for a... Strong culture based on values, family and team. These words are not just tossed around. They are at the core of who we are. "Great place to work" - we are a Star Tribune Top Workplace 2019-2022. Hometown team with a beloved brand and solid reputation. NOTE: The following is a profile or persona of who we are looking for. If you have many of the characteristics below, please apply so we can start a conversation. JOB SUMMARY This position is primarily responsible for working cross functionally to acquire, organize, mine and analyze Loyalty Program Member data (transactional, demographic, attitudinal) to proactively identify business opportunities while providing insights and recommendations based on the performance of marketing activity. Additional responsibilities include consulting and oversight to application development for data solutions, and communicating plans, opportunities and ideas to the marketing team and as appropriate to the organization. This position also assists in the creation, development and implementation of innovative and 'best in class' loyalty benefits to improve the customer experience and increase customer retention along with purchase frequency. ESSENTIAL DUTIES & RESPONSIBILITIES The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished. There are many necessary activities to satisfy any of the following performance guidelines. Collaborate with subject matter experts and business management teams to identify and prioritize deliverables that generate revenue, improve the bottom line, eliminate complexity, and improve business processes Collaborate with business and IT teams to deliver fully functional business intelligence deliverables that are actionable and meet business needs Proactively mine and analyze data, generating hypotheses and prioritized recommendations for opportunities to improve the customer experience and/or customer value (e.g., basket size and shopping frequency), that support organizational strategic goals. Leverage data to deliver relevant customer recommendations Consult with stakeholders, translating requests into clear, measurable objectives Incorporate multiple data sources (primary, secondary, syndicated, transactional, etc.) to inform insights and recommendations Collect, analyze and synthesize consumer learnings to deliver insights-supported recommendations, leading to specific actions and quantifiable business results (ROI) Design, manage and analyze A/B Test objectives and scenarios Design and manage Post Event Analysis process to determine (drivers of) ROI on multiple marketing channels and campaigns Incorporate company and customer objectives and strategies into highly actionable, fact-based recommended courses of action Suggest and analyze loyalty/promotional strategies to ensure increased sales, profitability and competitiveness in the market Coordinate with the marketing and merchandizing departments to ensure all purchasing considerations are aligned with promotional/ad programs and consumer trends Develop and maintain strong vendor business relationships while working in a team environment utilizing cross-functional organizational resources Assist in data-related aspects of developing and operating the loyalty program strategy and offers in order to drive membership growth, and increase engagement, retention and profitability Assist in developing and managing customer database analytics, reporting and analysis to improve consumer understanding and deliver insights that drive growth and retention Analyze quantitative and qualitative customer data from multiple sources to provide strategic and actionable insights OTHER JOB DUTIES (Not considered essential to the job) Perform all other related assignments (including special projects) as required in a professional and cooperative manner. MINIMUM QUALIFICATIONS Education Bachelor's degree in marketing, statistics, business analytics, economics, or equivalent experience Experience 3 or more years' experience in Business Intelligence and Data Warehousing 3 or more years' experience delivering reports, dashboards and visualizations to business teams using SQL, SAS, R, Python, Google Analytics, Tableau, or other related programming language 3 or more years' experience in marketing advanced analytics, data manipulations/reporting or similar function 3 or more years' retail or consumer packaged goods experience preferred Demonstrated ability in project scoping/management, analyzing data, formulating recommendations, developing presentations, and presenting action plans to achieve desired business results Demonstrated strengths in analysis and interpersonal skills, including the ability to communicate with enthusiasm and impact Understanding of loyalty marketing principles and how they relate to achieving objectives LFHI Competencies expected of all employees include: action oriented, communicates effectively, customer focus and instills trust. Other required Knowledge, Skills, and Abilities: A service-oriented individual with a high energy, positive and friendly demeanor Experience using PC based applications (Outlook, Excel, Word) Translate marketing data needs into technical/IT requirements Ability to respond to continually changing priorities and coordinate multiple projects simultaneously Ability to work in a fast paced, team oriented environment Excellent customer service, personal and interpersonal skills Sound project management, problem solving, judgment and decision making abilities Comfortable in presenting loyalty and digital marketing findings on assigned projects Ability to read, write, speak and comprehend English OTHER REQUIREMENTS/EQUIPMENT USED, IF APPLICABLE Equipment Used Office Equipment (this may include computer, phone, copier, scanner and fax machine) Job Posted by ApplicantPro
Company:
Lunds & Byerlys
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Loyalty Marketing Analyst (Data Science)
Loyalty Marketing Analyst (Data Science) is a Advertising & Marketing Marketing Analyst Job at Lunds & Byerlys located in Edina MN. Find other listings like Loyalty Marketing Analyst (Data Science) by searching Oodle for Advertising & Marketing Marketing Analyst Jobs.
Loyalty Marketing Analyst (Data Science) is a Advertising & Marketing Marketing Analyst Job at Lunds & Byerlys located in Edina MN. Find other listings like Loyalty Marketing Analyst (Data Science) by searching Oodle for Advertising & Marketing Marketing Analyst Jobs.